nativ owners, matt abbott and brett tucker, talk about the importance of giving back and why they chose to support The Mayfly Project this year. and the founder of The Mayfly Project, jess westbrook, shares his story and how he came to know nativ.

we created nativ for our love of home combined with a spirit to wander and seek adventure. as we've grown the business and our product line of t-shirts, hoodies and hats, we were looking for a mission that allowed us to share our success with others and reinvigorates our passion.

now, when you are purchasing from nativ, you are part of a movement to help foster kids find their home to love: 5% of pre-tax profits at nativ will be given to The Mayfly Project this year.

the mission of The Mayfly Project is to build relationships with children in foster care through fly fishing and introduce them to their local water ecosystems, with a hope that connecting them to a rewarding hobby will provide an opportunity for foster children to have fun, feel supported, and develop a meaningful connection with the outdoors.